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• Format Texts, Websites
• Language/s English
• Target Audience Self-directed learning
• EBM Stage 0 - Why EBM?
• Duration <5 mins
• Difficulty Intermediate

Key Concepts addressed

• 2-2a Reviews of fair comparisons should be systematic
• 2-2b All fair comparisons and outcomes should be reported
• 2-3b Relative measures of effects can be misleading

Details

Ben Goldacre, The Guardian, Saturday 1 August 2009

This week the Food Standards Agency published 2 review papers showing that organic food is no better than normal food, in terms of composition, or health benefits. The Soil Association’s response has been swift, receiving prominent and blanket right of reply: this is testament to the lobbying power of this £2bn industry, and the cultural values of people who work in the media. I don’t care about organic food. I am interested in bad arguments. Theirs has three components.

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