Dodgy academic PR

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• Format Websites
• Language/s English
• Target Audience Self-directed learning
• EBM Stage 0 - Why EBM?
• Duration <5 mins
• Difficulty Intermediate

Key Concepts addressed

• 2-2a Reviews of fair comparisons should be systematic
• 2-3b Relative measures of effects can be misleading

Details

Ben Goldacre, The Guardian, Saturday 30 May 2009

Obviously we distrust the media on science: they rewrite commercial press releases from dodgy organisations as if they were health news, they lionise mavericks with poor evidence, and worse. But journalists will often say: what about those scientists with their press releases? Surely we should do something about them, running about, confusing us with their wild ideas?

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