Selling screening

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  • Format Audio, Texts
  • Target Audience Self-directed learning
  • EBM Stage 0 - Why EBM?
  • Duration <5 mins
  • Difficulty Intermediate

Key Concepts addressed

Details

Selling screening can be easy. Induce fear by exaggerating risk. Offer hope by exaggerating the benefit of screening. And don’t mention harms.

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